clinicalexperts.co.uk

KOLage

Scenario:
You want mini-CVs of the KOLs for internal use. Ultimately, these can inform personnel who interact with KOLs - either local representatives or senior management.

Scope:
The resulting profiles can be based purely on the data (with minimal desk research) or can incorporate information gleaned from interviews etc. Some of the latter information (e.g. peer-trust and friendship) can be overlaid on the therapy area map.

When:
A major medical education/communications program is being initiated and you need to be armed with information on who are the most appropriate KOLs for particular tasks.

Applications:
Internal briefing documents e.g. local sales force, senior management.

Outputs:
Mini-CVs for KOLs (5-10 pages long) based on the publication data and interpretation of the KOLaborate Map.

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